Pink Race is a cycling event created for women, launched by Polish Bike Tour as a new addition to the 2025 cycling season. It’s the first edition of an event focused on the women’s cycling community, built around passion, genuine emotions, and the integration of participants.

For this year’s edition, we were responsible for a comprehensive photo reportage, documenting the preparations, key moments of the race, and the atmosphere among the riders. We also produced dynamic video reels for social media, showcasing the most exciting moments of the event from both a sporting and social perspective – from pre-race emotions, through the challenges on the course, to the joy and emotion at the finish line.

Working on Pink Race was an inspiring challenge that allowed us to capture the authentic energy and emotions of the cycling community. We accompanied the riders along the route, recording their experiences, conversations, and spontaneous reactions – both before the start and at the finish. This project once again confirms the strength of women’s cycling and highlights the importance of passion and collaboration in telling stories from the world of racing.