Date:
2022 – present

Media produced:
materiały zdjęciowe i filmowe

Client:
Mardo.cc, Martombike, Fidlock, Knog, Bike/RS, RockBros, Gravel Attack

One of our main creative focuses is cycling — and everything that revolves around it. We’re cyclists by passion, which makes every bike-related project a genuine joy to work on. Each time, we bring a mix of creativity, technical expertise, and a strong understanding of cycling culture to highlight the essence and values of every brand we collaborate with.

We had the pleasure of being part of a unique event from the UNKONVENTIONAL Tour series, organized by Bike RS in collaboration with Knog – a beloved brand among cyclists, known for its innovative accessories.

It was a great opportunity for networking, building connections within the cycling community, and having a lot of fun. We documented the entire event — from the evening ride along Kraków’s riverbanks that started at Equipo Cycling Spot and ended at Targowa2, to the vibrant social gathering that followed. It was an amazing celebration of the cycling community.

For Fidlock and their new hip belt, we created a stop-motion video. Choosing this format allowed us to present the product in an unconventional, eye-catching way, emphasizing its features and usability while standing out from traditional advertising.

In the 2025 season, we collaborated with Rockbros, a well-known manufacturer of cycling accessories. We produced a photo report and a dynamic short film from a trip to the Tatra Mountains, capturing the adventure spirit and outdoor vibe. The brand later used our materials to create a mini cycling guide to the Tatras, where the apparel was presented naturally — without posed shots, but in real riding conditions.

We also created a series of reels showcasing custom Borsch bicycles, capturing different stages of painting and assembling these unique machines. The materials formed a visual storytelling series that immerses viewers in the world of craftsmanship, passion, and dedication — showing custom bike building as a true art form.

We also produced a photo shoot for Martombike’s new cycling apparel collection. Taking advantage of perfect weather, we moved the shoot outdoors, using nature as a picturesque backdrop. The session was styled like a friendly cycling meet-up — full of energy and camaraderie, perfectly reflecting Martombike’s brand philosophy.

For Mardo.cc, we’ve produced multiple product photo sessions for social media. Depending on the client’s vision and product type, we alternated between urban environments — to highlight modernity and style — and natural outdoor settings, where the surroundings harmoniously complemented the cycling gear. Our diverse visual approach and artistic direction helped us not only showcase the product details but also convey the brand’s atmosphere and character.

Finally, we covered the Gravel Attack 2025 race in Wrocław — the city’s most iconic gravel event. Through photos and video footage, we documented the intensity, grit, and emotions of the race — from mud and dust to pure determination — capturing the true spirit of gravel cycling.